Why Business Should Utilize Podcasting

Podcasting has grown from a little-known misunderstood form of content to an incredibly powerful tool that can build trust and loyalty.  Companies and brands are realizing this and therefore utilizing podcasting in their marketing strategies.  So why is this format so important to business?  Let me discuss with you why.

This enhanced form of content is more engaging than reading an article and offers a lot more value to the listener.  Its use in business has increased over the past few years due to its huge potential benefits.  Leveraging podcasting can be advantageous in building and growing your business.  Some reasons why are:

  • You can position yourself as an expert and thought leader:  

    • You can cement your authority on a subject by starting a podcast.  People will come to you as a person of authority if you’re giving your valuable insight for free.  Plus, if you’re an expert on a certain subject, people will associate you as a thought leader. This in turn will increase your influential status as you inspire others with your ideas and opinions.

  • You can build trust with your audience:  

    • Podcasts are a great method to relay information to your listeners.  Because it is so personal and human, people can hear the tone and inflection in the person speaking.  This creates a more real and honest host that people are more willing to trust and listen to.  You can strengthen your brand and its image through the trust you’ve built utilizing a podcast produced at Studio 7725.  If people gain a stronger trust in what you have to say, it increases your status as a thought leader.

  • It increases your reach and grows your audience:  

    • Many people have discovered new brands and businesses by scrolling through podcast directories.  It’s another great way for your brand to gain exposure.  And not only this, if your subject matter is on a specific subject, you have the opportunity to reach people searching for that topic.  They have an interest in it and will give your podcast a chance allowing you to target you want.  PEOPLE ARE SEARCHING FOR PODCASTS LIKE THEY DO HIT SINGLES!

  • It’s convenient to consume: 

    • Compared to text and video content, podcasts are easier to listen to.  People don’t have to shift their focus away from what they’re doing when listening to audio.  If you make it easy for people to consume, they will likely stick around and that’s what you want.

  • It’s inexpensive and quick to produce:  

    • Recording a podcast episode is far less consuming that writing an article or a blog post.  The only thing you have to do (when coming into Studio 7725) is speak, which is something you do naturally every day.  Studio 7725 has all the equipment and software needed to produce your high-quality podcast.  

  • It gives you a forum to interview experts in your industry:  

    • Unlike other formats such as articles or blogs, podcasting allows you to discuss with experts on topics related to your industry.  This not only can increase your credibility on the subject, but also increases your knowledge (learned from the expert).  Plus, if the expert decides to promote the interview (which he most likely will do), you will gain free exposure to their audience.  It never hurts to have more people listening.  

  • It helps you stand out from competitors: 

    •  Depending on your niche or topic, you have the advantage of facing very little competition.  Hosting a podcast can help you immediately stand apart from rivals in your marketplace and position you as the go-to authority (thought leader) in your field.

  • It helps you acquire new customers: 

    • Listeners get to know the company better with each episode.  It’s like multiple snapshots of the company’s performance that lets people know how they’re doing.  You gain new customers, especially ones that fit.  People are busy and trust podcasting because they know it’s going to be some sales pitch.    

  • Podcasts are purposeful:  

    • Only people interested in the topic will hear and subscribe to your podcast.  Anything from broad-based marketing with high wastage will be pushed aside.  Podcasting allows you to be very specific about wishes, problems and needs off your target group.  You have your existing customers tied in and new ones won.  It’s a win-win!

Whether you are using podcasting in your marketing strategy now or even thinking about it, there is no denying that this medium is very hot and important in business. It allows you reach a wider audience and build trust in ways other more traditional can’t. Plus, it doesn’t require a huge investment on your part.  Just come in with what you want to say, and Studio 7725 will take care of the rest. It’s that easy and that simple!  We’re so excited to produce your next big hit!

 

Jackson Zerby